The full-stack services marketplace built by you
Verified professionals, escrowed payments, in-app insurance, financing and veteran transition — built for the people who serve the USA and the values behind them.
The PLOYA flow
Discovery
Search verified pros by trade, distance and availability.
Verification
ID, licence and background checks confirmed before booking.
Booking
Agree scope and milestones in a single tap.
Payment
Funds held in escrow, released on completion.
Early access
Sign up for early access
PLOYA launches soon. Leave your email and we'll let you know the moment early access opens.
Verified profiles & licencing
ID, licence and background checked before a pro can quote.
Escrow & in-app insurance
Funds held until milestones are met, every job covered.
BNPL & cash advances
Buy-now-pay-later for buyers, advances against work for pros.
Veteran transition & PathWise
Workforce tools that move people into verified earning.
About Ploya
Why we built Ploya
Our mission
To make work in the services economy trustworthy, profitable and accessible — especially for veterans and those transitioning from unemployment to self-employment.
Our vision
A future where every skilled worker can launch, verify and scale a sustainable business; where buyers can hire with certainty; and where governments and enterprises can reliably convert social investment into measurable employment outcomes.
Why we exist
The marketplaces available today are mostly lead generators. They leave verification, payment risk and workforce development to chance. That wastes time, money and opportunity. Ploya fixes the full stack — from ID and licence verification through milestone escrow, insurance and financing to AI-powered upskilling and veteran transition — reducing vetting time, increasing job completion rates and creating durable value for all stakeholders.
What we do
- Verified marketplace with ID, license and background checks
- Milestone escrow payments and dispute resolution via Stripe Connect
- In-app insurance and claims management tied to bookings
- BNPL for buyers and cash-advance products for providers
- PathWise: MOS translation, benefits calculator, microlearning and caseworker tools for veteran & unemployment transition
- Enterprise portals for multi-tenant contractor management and compliance
Our impact
We prioritise measurable outcomes: fewer days to hire, higher job completion rates, increased provider earnings, and clear welfare-to-work pipelines. Our veteran beachhead strategy leverages partnerships with VSOs to create low-cost supply acquisition and employer incentives via WOTC surfacing.
Status & targets
Built and ready to launch
The product is developed end to end and staged for deployment. The numbers below are launch targets, not results to date.
Prototype
Built and ready for deployment (iOS, Android, Web)
15,000
Verified providers — 18-month target post-launch
50,000
Active buyers — 18-month target post-launch
$18M
GMV — 18-month target post-launch
$1.4M
Revenue — 18-month target post-launch
25
Enterprise accounts — 18-month target post-launch
Product
Buyer, provider and enterprise experiences built across mobile and web.
Payments
Stripe Connect escrow and payout flows integrated and tested.
Next step
Beachhead launch with veteran provider onboarding and buyer acquisition.
How it works
Two sides, one trusted flow
For buyers
- 1Search jobs and pros near you
- 2See the Verified badge before you book
- 3Fund milestone escrow, not the whole job
- 4Insurance applied automatically
- 5Review and re-book in a tap
For providers
- 1Complete ID, licence and background verification
- 2Take bookings with escrow-backed payment
- 3Draw a cash advance against confirmed work
- 4Learn and get mentored through PathWise
- 5Earn, grow ratings and scale your crew
Product
Everything the job needs — already built
Verified Marketplace
ID, licence and background checks on every provider.
Booking & Milestone Escrow
Stripe-powered funds held and released per milestone.
In-app Insurance & Claims
Cover attached at booking, claims filed in the app.
Financing
BNPL for buyers; cash advances against booked work for pros.
PathWise AI
MOS-to-civilian translation, microlearning and placement.
Enterprise Portals
Multi-tenant workforce management, SLAs and reporting.
Materials Marketplace
Trade-priced supply ordered inside the job.
Analytics
Spend, cohort and pricing intelligence for both sides.
Impact
Built for those who serve — and the values behind them
PLOYA is built for the people who serve the USA: veterans, first responders and the communities that back them. A society built on the values of service, trust and earned work — and a marketplace that rewards them.
- MOS → civilian role translation built on purpose-built AI
- Benefits calculator showing exactly what changes when you start earning
- WOTC surfacing — up to $9,600 in employer tax credit
- Veteran Verified badge that buyers can filter for
2,000
Veteran providers targeted in the initial beachhead states.
“Turn unemployment into enterprise: PathWise guides veterans and unemployed workers into verified, income-generating careers — strengthening the communities that serve our country.”
Enterprise
Compliant contractor workforces, managed centrally
Compliance evidence, SLA tracking, cohort reporting and procurement workflows — under one contract.
What's included
- Licence & insurance compliance evidence
- SLA monitoring and escalation
- Cohort and spend reporting
- PO, invoicing and procurement workflows
Pricing
$12k–$60k
Enterprise ACV range, by seats, sites and cohort volume.
ROI snapshot
Vetting time per contractor drops from 4.7 hours to under 20 minutes when verification, insurance and payment run inside one platform (modelled from the built product flows).
Investors
Unit economics & monetisation
Five revenue lines on every job: commissions, subscriptions, BNPL fees, insurance margins and materials.
$850
Average booking value
8%
Blended commission
~$68
Revenue per booking
$49/mo
Provider ARPU
Raising $3.5M to scale US launch
- Marketing35%
- Sales & partnerships25%
- Engineering20%
- Operations12%
- Legal & compliance8%
Seed funding deck — traction, unit economics and go-to-market. NDA + data room on request.
Roadmap
Next 12–18 months
Q3–Q4 2026
Veteran beachhead rollouts across TX, FL, VA, NC and CA, paired with buyer acquisition.
H1 2027
Enterprise sales motion; scale financing and insurance partnerships.
H2 2027
National expansion and PathWise scale-up.
Team
Operators, builders and veterans
Founder & CEO
Marketplace operator; scaled field-services ops across three markets.
CTO
Payments and platform engineering; Stripe Connect and multi-tenant systems.
Veteran Programs Lead
Former service member; built transition programmes with VSOs.
Advisor — Insurance
Underwriting and embedded claims for gig and trade platforms.
Advisor — Enterprise Sales
Facilities and workforce procurement at national accounts.
Advisor — Legal
Licensing, state compliance and marketplace regulation.
Careers
Join PLOYA — open roles
We're assembling a team to build the operating layer for the services economy. If any of these fit you, register your interest and we'll reach out as hiring opens.
CTO / Head of Engineering
Senior- Own technical strategy, architecture and roadmap for iOS/Android/web (Expo + Fastify + Neon Postgres).
- Lead engineering hiring, code quality, security, scalability and uptime.
- Manage integrations (Stripe Connect, insurance APIs, OpenAI), CI/CD, and vendor relationships.
- Work with CEO on technical due diligence for investors.
Head of Product / Product Manager
Senior- Define product roadmap, prioritise features against KPIs (activation, conversion, GMV).
- Drive discovery, user research, specs, and cross-functional delivery with engineering and design.
- Measure and iterate on funnels, onboarding and PathWise flows.
- Own product telemetry and feature experiments.
Full-stack Engineer — Backend
Mid / Senior- Implement payment flows, escrow and dispute logic (Stripe Connect).
- Build robust APIs, verification pipeline, background jobs and security controls.
- Optimize DB schemas, performance and integrate third-party services.
- Write tests and support deployment/monitoring.
Full-stack Engineer — Mobile/Frontend
Mid / Senior- Build and maintain Expo React Native apps + web frontends.
- Implement booking UI, verification flows, in-app insurance and micro-interactions.
- Collaborate with design to deliver responsive, performant UI and instrumentation.
- Ship releases, fix regressions, support analytics events.
Partnerships & Veteran Program Lead
Senior- Build and manage relationships with VSOs, TAP programs, DOL, local councils and veteran groups.
- Design PathWise onboarding, partner referral flows and co-marketing programmes.
- Track partner KPIs, referral codes and low-CAC supply channels.
- Coordinate WOTC employer integrations and partner pilots.
Growth / Performance Marketer
Mid / Senior- Plan and execute paid acquisition (search, social), creative tests and landing page experiments.
- Optimize CAC, run creative A/B tests, manage budgets and channel reporting.
- Coordinate veteran channel campaigns and local state targeting for beachhead states.
Trust
Press, partners & compliance
For any press enquiries, contact press@ploya.co
FAQ
Questions from buyers, providers and investors
Buyers fund each milestone up front. Money sits in a Stripe-held escrow account and only releases when that milestone is marked complete and accepted.